An interesting read about brand loyalty in the Auto industry...
9 Cars Most Likely to Be Dumped - 24/7 Wall St.7. Infiniti
> Average loyalty: 28.25%
> 2014 Vehicle sales (Jan. – Jun.): 59,341 (11th lowest)
> Dependability – problems per 100 vehicles: 128 (10th lowest)
> Manufacturer: Nissan Motor Corporation
Like other luxury brands failing to keep the customers coming back, Infiniti — Nissan’s high-end brand — has struggled in the competitive U.S. luxury market. Sales in the first half of 2014 were 13.6% higher compared to the same period last year, a larger increase than all but a handful of car makes reviewed. Despite these gains, Infiniti’s sales over that time were still far less than half those of BMW or Mercedes-Benz. The bulk of Infiniti purchases came from the new Infiniti Q50 as well as its long-popular SUV crossover, the QX60. Poor customer loyalty in this case also does not seem to be related to the quality of Infiniti vehicles, as the cars fare well on dependability tests.