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Infiniti releases video to explain naming scheme change

5693 Views 12 Replies 9 Participants Last post by  G2Q
If any of you were still confused by the change in naming scheme that Infiniti recently adopted, fret no more because Infiniti has released this video which explains the details of and the inspiration behind the new scheme.

The "Q" comes from the first Infiniti vehicle called the Q45. The numbers following the Q no longer denote the displacement of the engine; they simply denote the vehicle's place within the Infiniti line-up.

The Q50 sport sedan was the first vehicle to get the new naming treatment, and rebadged versions of otherwise-carryover models have been trickling into dealerships over the past few months.

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still one of the most confusing name changes in the industry.

along with the BMW naming scheme.
I think that the BMW name change was even more confusing. At least with INfiniti they changed the vehicles to names that they hadn't been before. It was weird that BMW changed model names to names that already existed as other BMW models.

The BMW naming scheme is the most confusing. Just random letters and numbers. It is really difficult for the customer to keep track of what's what. And its not like it helps them organize the BMW line-up conceptually at all.
I think that the BMW name change was even more confusing. At least with INfiniti they changed the vehicles to names that they hadn't been before. It was weird that BMW changed model names to names that already existed as other BMW models.

The BMW naming scheme is the most confusing. Just random letters and numbers. It is really difficult for the customer to keep track of what's what. And its not like it helps them organize the BMW line-up conceptually at all.
They're both pretty simple if you ask me. BMW is simple, sedans on odd numbers 1,3,5,7 and coupes on the even numbers 2,4,6.

Infiniti is even simpler. Q30, Q50, Q70 biggest to smallest. Its inherent, Q30 is the smallest.

and then the SUVs, QX30, QX50, QX60, QX70 and QX80. the SUVs are a little funny becasue QX60 is bigger than QX70 but i think what theyre trying to say is that QX70 is the 'coupe' version of thr QX60

It could of been alot easier if Infiniti kept the naming of QX and Q parallel. QX50 is SUV of Q50, QX60 is coupe SUV of Q60.

BMW does it with the 3 series X3, 4 series X4, 5 series X5 and 6 series X6.
It still puzzles me why they came out with the JX35 last year and to change it to the QX60 this year. You'd think they would have considered that when the car came out.
It still puzzles me why they came out with the JX35 last year and to change it to the QX60 this year. You'd think they would have considered that when the car came out.
Yeah it seems like they decided to change the whole model naming strategy a bit too late, im sure they would have changed it if they could of.
But then again idea's like this don't go from idea to becoming a reality over night, maybe there's something more to this we don't know? something only known to people "behind the scenes"
It still puzzles me why they came out with the JX35 last year and to change it to the QX60 this year. You'd think they would have considered that when the car came out.
Yea but would you of been more puzzled if Infiniti came out with the JX last year as the QX60 while still having the QX56 in the lineup (now QX80)

Imagine the mayhem that would of induced? Its much better Infiniti did it in one fell swoop.
Its like pulling a band aide off. Do it fast and get over the pain.
I think that part of what is confusing about the naming change is the similarities between the new system and the old system. Both use 'X's and numbers and other letters. Its hard to keep track of what each new name corresponds to under the old naming scheme.

Infinitis makes more sense than BMW's though. I don't think having sedans on odd numbers and coupes on even numbers is a very good system. It isn't very intuitive. A simple suffix to the end of each name would be more obvious. Just put a C or a S at the end of the name to denote sedan or coupe. OMG, it's so simple that it hurts.
I think that part of what is confusing about the naming change is the similarities between the new system and the old system. Both use 'X's and numbers and other letters. Its hard to keep track of what each new name corresponds to under the old naming scheme.

Infinitis makes more sense than BMW's though. I don't think having sedans on odd numbers and coupes on even numbers is a very good system. It isn't very intuitive. A simple suffix to the end of each name would be more obvious. Just put a C or a S at the end of the name to denote sedan or coupe. OMG, it's so simple that it hurts.
Adding more letters and numbers just confuses things, it's best they keep it where it's at now with the new naming system. It's not that hard to understand.
Adding more letters and numbers just confuses things, it's best they keep it where it's at now with the new naming system. It's not that hard to understand.
Agree. The only time another letter should be used if it has to is to specify a model as a convertible or something like that. For example.... Lexus ISc, c = convertible
I think that part of what is confusing about the naming change is the similarities between the new system and the old system. Both use 'X's and numbers and other letters. Its hard to keep track of what each new name corresponds to under the old naming scheme.

Infinitis makes more sense than BMW's though. I don't think having sedans on odd numbers and coupes on even numbers is a very good system. It isn't very intuitive. A simple suffix to the end of each name would be more obvious. Just put a C or a S at the end of the name to denote sedan or coupe. OMG, it's so simple that it hurts.
Plus they had to pull the new naming system name from somewhere right? I guess 'Q' and 'QX' just sounded and looked right, because from how I see it, it sure does.
it came from some where alright if you guys remember infiniti had their first which was a Q45 and then the QX4. something with the Qs.
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