In a surprising move, Infiniti has announced an all-new naming system for its models that will start with its 2014 model year vehicles and beyond.
The new nomenclature strategy is part of the Japanese automaker’s goal of expanding its presence in the premium automotive sector. The move will be kicked off when the next-generation G sedan is shown off at the 2013 Detroit Auto Show, but will now be known as the Q50.
All of Infiniti’s 2014 sedans and coupes will be renamed with a Q prefix, while its crossovers and SUVs will sport a QX prefix. Each model will be identified by a double digit number, presenting its hierarchy in the range.
So with the new G sedan taking on the Q50 moniker, the coupe and convertible G will now become the Q60. The M models will now become Q70. The trend continues with the automaker’s crossover and SUV lineup, with the EX becoming QX50, the JX will be known as the QX60, while the FX will now become the QX70. Lastly, the full-size QX SUV will retain its QX moniker, but will be known as the QX80.
“Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand,” said President of Infiniti Motor Company Limited, Johan de Nysschen in regards to the new nomenclature. “The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”