Join Date: Apr 2018
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Sort of different reasons for each of those. Plus you left out Stevens Creek.
Fairfield - run by a criminal who was borrowing money twice on individual cars. Went bankrupt. And not just the Infiniti store - the whole group of dealers along that strip went down together.
Concord - As I understand it, their landlord wanted to essentially double their rent. The owner of Niello didn't care enough about his Infiniti store to keep it.
SF - it was a stupid location for a stupid-expensive flagship store when they built it 7 years ago. Its nearly impossible to test drive around there. They had bad, rotating managers and didn't really put much into the Infiniti brand. The salespeople barely knew Infiniti - they also sold Nissan. A couple years ago a dealer group from Mexico was talked into buying it by Nissan/Infiniti. Things work very differently in Mexico and there was no way they were going to make anywhere near enough off that store to support the massive cost of the location.
Stevens Creek - Combination of things. Infiniti was going to force them to rebuild the store - to the tune of million$. Plus Beshoff is better run and managed (way better sales manager) and not far away. Beshoff routinely ate their lunch.
Overall, Infiniti screwed the pooch in a number of ways. They tried for years to prop up SF, they let Dublin ***** out cars to the detriment of all the other Bay Area dealers, and they have a rotating set of local managers who don't know squat about the car business. At the dealership level, I'm amazed at how important little details can be. Ordering the right mix of cars, working deals correctly, maximizing incentives from the manufacturer, doing accurate paperwork, ensuring clients are satisfied and well taken care of all through the sales cycle - it adds up to more profit (or at least minimal loss) and truly happy clients. Bottom line - Fairfield, SF and Santa Clara were all poorly managed. Niello went out b/c of outside issues. And I've only ever met one manager from Infiniti who was worth his pay - one!
FWIW - I'm about to retire. But I work at the only car dealership I've ever seen where we have five (soon to be four) salespeople with over 7 years tenure. We're not always the cheapest dealer, but we're always the best. If you can find a place like that, work the best deal you can, but buy from them at the end of the day.